Every stylist knows the struggle of keeping their chair full during the slow season. But what if you could increase salon bookings during slow times and make every day a busy one? With the right strategies, you can attract more clients even in off-peak periods, ensuring your schedule stays filled year-round. Let’s dive into five powerful ways to make this happen.
Ready to make every day a booked day? Let’s dive into five tried-and-true secrets to keeping that chair busy, no matter the season.
1. Make Rebooking a Habit for Every Client
Think about this: every client who leaves your chair without rebooking is a potential gap in your schedule down the road. One of the simplest, most effective ways to fill your calendar consistently is to make rebooking a natural part of the end-of-appointment routine. Don’t be afraid to ask clients directly if they’d like to secure their next slot before they leave; after all, clients are usually open to it if you ask in a way that feels helpful rather than pushy.
You might say, “I’ve got a few slots available in four weeks if you want to keep your style fresh—want me to book it now?” Framing it as a benefit to them (keeping their look sharp, maintaining their hair health, or simply avoiding the hassle of scheduling later) makes rebooking feel like a natural choice. Additionally, setting up an automated reminder with your booking app ensures clients don’t forget their appointment, so they’re less likely to cancel last minute.
Building a habit around rebooking can gradually fill your future calendar, allowing you to stay consistently busy and dodge those open slots that can eat into your earnings.
2. Use Promotions to Bring in New and Lapsed Clients
Everyone loves a good deal, and promotions can be a powerful way to keep your chair filled during slow periods. Think of it as a win-win: you’re filling gaps in your schedule, and clients feel like they’re getting a special treat. But instead of generic discounts, consider targeted offers that fit your brand and benefit specific clients.
For example:
- Bring a Friend: Offer a small discount for clients who bring a friend along. Not only does this fill two slots instead of one, but it also introduces a potential new client to your services.
- Comeback Offers: If you have clients who haven’t booked in a while, reach out with a tailored promotion just for them. Something like “We miss you! Come in this month for 20% off” can be an easy way to get lapsed clients back in your chair.
- Off-Peak Discounts: Encourage clients to book during less popular times by offering slight discounts or perks for midday or mid-week slots. This can help distribute appointments across your day and avoid lulls.
Run these promotions for a limited time to create a sense of urgency. People are more likely to book if they feel the opportunity won’t be around forever. The key is to keep the offer enticing without undercutting your value—make it special but worthwhile.
3. Engage Your Clients with Social Media (But Do It Right)
Social media isn’t just about posting pictures of your work; it’s about building relationships and showing off your personality. Regularly connecting with clients and potential clients online can keep you top of mind, even when they’re not actively looking to book an appointment. But, to make it work, you need a strategy that goes beyond just posting randomly.
Here are some ways to create meaningful engagement:
- Show Behind-the-Scenes Content: People love seeing what goes on “behind the chair.” Share your process, new products you’re excited about, or even some of your own styling rituals. This adds a personal touch to your feed and builds trust.
- Share Client Transformations: Before-and-after photos work wonders, especially if you can tell a quick story with them. Show how a small change in cut or color gave a client new confidence, or highlight the versatility of your skills.
- Run Polls or Ask Questions: Use Instagram Stories or posts to ask your audience questions. Maybe it’s about styles they’re interested in, haircare questions, or even lighthearted polls. Getting your followers to engage makes them more invested in your page and keeps you on their radar.
By keeping up regular, engaging posts, you’ll stay in your clients’ minds even between appointments, increasing the chance they’ll book when they’re ready for their next style.
4. Leverage MyNestor’s AI-Driven Booking App to Automate Reminders and Follow-Ups
Sometimes, all it takes to fill your chair is a little nudge. Life is busy, and clients often intend to rebook but forget. This is where a booking app with built-in automation can be your best friend, keeping your schedule full without adding extra work for you. With the help of an AI-powered booking assistant, you can set automated reminders and follow-ups that keep your clients engaged.
For example, many booking apps can automatically:
- Send Appointment Reminders: A simple reminder text a day or two before an appointment significantly reduces no-shows, saving you from last-minute gaps.
- Offer Rebooking Reminders: A month or so after a client’s last visit, a reminder message can prompt them to think about their next appointment before they get too overdue. This small nudge can be the difference between a slow week and a booked one.
- Notify Waitlisted Clients of Open Slots: If someone cancels, your app can quickly reach out to clients who may want to snag the opening. This feature can help you fill last-minute cancellations, keeping your day busy and profitable.
Automation saves you time and energy, making it easy to stay on top of client needs without needing to be glued to your phone.
5. Tap into Local Partnerships to Boost Referrals
Referrals are one of the most powerful ways to attract new clients, and creating partnerships with other local businesses can help you generate more of them. Look for businesses in your area that serve a similar clientele and explore ways to collaborate.
For example:
- Gyms and Fitness Studios: Partner with a local gym to offer a discount to members for first-time appointments, and in return, you could provide their clients a free consultation on haircare and style tips.
- Wedding Planners or Bridal Shops: Weddings are big business for stylists. A referral partnership with wedding planners or bridal shops could lead to new clients needing fresh styles for their big day.
- Cafés or Boutiques: Consider doing cross-promotions with local cafés or boutiques where you each offer small perks to each other’s clients. For instance, you could provide a discount on a haircut with proof of purchase from the café, and vice versa.
Partnerships not only help fill your chair but also help build community connections, making you a well-known name in your area. People are much more likely to try out a new stylist if they’ve heard positive things through word of mouth.
Making Slow Seasons a Thing of the Past
The truth is, slow seasons will come and go. But with a few smart strategies in place, you can stay proactive and keep your chair filled no matter what time of year it is. Rebooking clients consistently, running promotions that feel special, engaging your audience on social media, using a booking app with automation features, and building local partnerships—all of these are tools that can turn slow periods into growth opportunities.
Remember, it’s about staying top of mind and creating value for your clients even when they’re not in your chair. And as they see you engaging with them, making booking easy, and offering value, you’ll become the stylist they trust and remember first whenever they’re ready for their next cut or color.
With these five secrets, you’ll be set to keep your calendar full, your earnings steady, and your clients loyal, even during the slowest times.
